Is #AldDub losing its popularity?
An unexpected tandem between Alden Richards (Richard Faulkerson Jr.) and Yaya Dub (Maine Mendoza), who make up the AlDub love team of popular noontime show Eat Bulaga!, has captured the hearts of viewers — both old loyal viewers and new ones. Their surprise inception did manage to cause a ratings dip and eventually, a submission of defeat by its fierce rival It’s Showtime.
Everything revolving around the phenomenon meant success. One big question, however, started hounding its very core. Until when will this AlDub craze be a hit? How will it be able to sustain the ratings boost the Kapuso show gets?
It was in July 2015 when Philippine TV bore witness to the creation of this phenomenon which disrupted the advertising, marketing, and social media world, and traditional television. This unpredictable turn of events within the Eat Bulaga! program brought thrills to the viewers since they didn’t know how things would actually go out for a breakout loveteam.
It was challenging. Throughout the months, AlDub brought down its competitor to its knees, and blew away reigning Twitter records, stirring a record holder 41 million tweets; TV ratings, attracting an additional 3.7 million households from its base viewership of 2.5 million during its peak; and venue attendances, filling up the biggest mixed-use indoor arena in the world – the Philippine Arena.
It seemed that AlDub was the only reason more viewers watched the other programs of GMA-7. They even attracted big-time brands. They were just everywhere from food to telecommunications and household products. It appeared like they were the biggest cash magnets for the TV station. AlDub zoomed way up too fast it was already reaching its limits.
But what goes up must come down. Its highest 6.2 million household viewership, to no one’s surprise, gradually went down to 3.5 million by the start of December. It essentially shed almost all of its additional customers. At the end of December, it lost an additional 840,000 viewers. Those numbers are the exact reason why online news and blogs are also asking if its true that #AlDub is losing its popularity?
Fast forward to January 2016, the Kantar Media ratings gap between Eat Bulaga! and It’s Showtime narrowed down to a few decimals. January 11 came, and the feared event took place. It’s Showtime went past Eat Bulaga! And the gap started widening point by point.
Has AlDub lost its popularity? Has its craze died down? Was it all just hype? Will the creative people of the KalyeSerye segment be able to gain back lost ground and come up with new ideas to entice the viewing public more to watch it again and, best of all, stay?
It’s possible that part of the reason why Eat Bulaga!’s ratings started plunging is that the unpredictability and spontaneity showcased in KalyeSerye is no longer there. Yaya Dub is mysterious no more. She’s almost always speaking on TV. It felt like AlDub was no longer the unique love team it used to be.
Or perhaps the magic of their love team has just died down due to their ubiquitous presence in traditional and alternative media? It’s also possible that people just got fed up with the same formula being applied in KalyeSerye.
What’s your say on this? Is #AldDub losing its popularity? Air out your comments below.