In Manhattan’s Fifth Avenue, there is an apparel company that offers non-traditional shopping experience. When you come and visit their store, you can’t actually leave with anything.
Unlike your ordinary shopping destinations, Bonobos is an e-commerce driven business that operates exclusively online. They have “guideshops”, which is basically a showroom for clothing that keeps the stocks all the time of customers to try on. Once the order is placed, you won’t be able to walk out with the merchandise because it will be shipped right into your doorstep free of charge.
Named as one of America’s Hottest Brands by Advertising Age, Bonobos also offers appointment shopping wherein you can book ahead to make sure you receive undivided attention with their one-on-one assistance service. By the end of 2015, the company is looking to have 20 locations scattered around the country.
One of the main problems with buying stuff online is not being able to try on the items first and examine the materials/fabrics used. Do you think this concept shopping would give solution to that concern? Do you find this story interesting? Share with us your thoughts.