Have you ever wonder if the products posted by your favorite celebrity is a paid ad or not?
According to an advertising company, a celebrity with almost a million followers can charge up to 50,000 pesos per post.
Prime celebrities with high PR level can get 100,000 pesos per product endorsement.
Celebrities like Daniel Padilla, Kathryn Bernardo, Maine Mendoza, Sarah Geronimo, and Anne Curtis frequently post their escapades, latest favorites, and their OOTDs. Their posts get hundreds of likes and comments in just a few hours, making them a common target of advertisements and product companies.
Filipinos Spend Time Checking Their Social Media Accounts
According to Hootsuite and We Are Social Limited’s Digital in 2017 report, Filipinos allocate at least four hours and 17 minutes in a day browsing Social Media websites such as Facebook, Instagram, Youtube, and Twitter. This is considered half of the hours a person needs in a day.
Because of the role of social media not only for Filipinos but people around the globe, it is now designed as the mode of influence for people when it comes to choosing the products that they are going to purchase. Companies are reaching out to influencers to try their products or to post photos of them on their social media accounts.
Role of the Followers
Celebrities are also basing their popularity depending on the number of followers and likes that they have. For example, TV host Anne Curtis, have one million followers on Twitter alone. Teen King Daniel Padilla has 6.5 million followers on Twitter, next to the Unkabogable Star Vice Ganda with 9.87 million followers.
Marian Rivera, known as the undisputed Queen of Facebook in the country, has over 18 million fans to date. While the Team Kramer, composed of Dough, Cheska, Kendra, Scarlett, and Gavin, has 8.6 million fans on their Facebook Page.
Cheska revealed that having a lot of followers on Facebook is a big thing. They do not need to expose on television or movie that much, but they still get lots of endorsement projects because of the number of their followers.
Role of Social Media
Social media is no longer a hobby or past time for a lot of people. It is now a valuable marketing tool.
If you have a Youtube account with 100,000 subscribers, you can earn as much as 100,000 pesos a month by just posting a video a day and getting views.
A celebrity with 100,000 to 500,000 followers on Twitter alone can get 25,000 to 50,000 pesos a tweet. Facebook pages with 500,000 to a million followers can get 30,000 to 50,000 pesos a post. But still, it depends if the celebrity is a prime star or not.
According to the news from PEP, Kathryn Bernardo who has a whopping 1.2 million followers on Facebook and with 5.7 million followers on Instagram will not accept 50,000 pesos per post because of her value as an endorser.
Since these kinds of celebrities attend big and VIP events, a public relations company, revealed that their minimum fee is 100,000 pesos, excluding the glam team.
Wow! That is the reason why a lot of stars promote different products on their social media accounts!