This video features a dangerous driving habit that many people are guilty of but are just too irresponsible to stop doing, engaging with their mobile phones. It also aims to educate the users about the horrifying effects of such selfless and stupid act.
There’s a good reason why lawmakers made the use of a mobile phone while driving illegal. When you’re not 100% in control of your vehicle, you’re not only risking your own life but also the safety of lots of innocent people.
In this AT&T’s “Close to Home” commercial, BBDO New York advertising agency shows how one short glace on your phone can lead to devastating consequences such as death, injury and lifelong regrets. Directed by Frederic Planchon, it provides different perspectives of the characters in the story and how their lives could have been affected by the unforeseen event.
Witness the tragic consequences of distracted driving by watching this video.