Motherhood has always been presented as something very wonderful. Finally, someone is taking a stand to warn other women about the dark side of childbirth.
Produced by Hello Flo, this hilarious advertising campaign titled “Postpartum: The Musical” turns sensitive women’s health issues easier to talk about.
This ad features a fist-time mother as she shares her traumatic experiences after childbirth from terrifying biological transformations up to post check-up nightmares. Through a fake Broadway-style production, the fictional character in this commercial reveals every single birthing details she could think of.
Watch her wildly funny performance as she danced away all her frustrations and postpartum stress in this 2-minute video.