HIV education plays a very significant role in the world’s battle to end a terrifying epidemic. However, HIV awareness is not only for the purpose of preventing people from acquiring the virus but for everyone to reduce stigma and discrimination.
Launched by Ogilvy Brazil for the NGO Life Support Group (GIV), this brilliant and powerful awareness campaign actually uses HIV-positive blood.
Distributed all over Sao Paolo, each poster contains a drop of blood drawn from an individual infected by the virus. Since the blood is already dry and HIV cannot survive for long outside the human body, the posters are completely harmless.
Ogilvy Brazil’s Chief Creative Officer Aricio Fortes told AgencySpy, “The poster humanizes the problem and brings people together for the cause, showing that it’s possible to live in a prejudice-free society.” He also added, “And this thought is supported by the emotive reactions from people on the streets who read the poster and sympathized with it.”
Learn more about these HIV positive posters by watching this 4-minute video.