HANOI, Vietnam, May 15, 2020 /PRNewswire/ — Vietnam has made efforts to implement measures of the COVID-19 prevention and achieved positive results. To contribute to this success, businesses, especially technology companies, have taken numerous practical actions. As a leading Vietnamese technology company, Coc Coc has made timely contributions to the fight against COVID-19 in Vietnam.
Despite having a wide border with China, Vietnam is currently one of the very few countries that has controlled the COVID-19 epidemic effectively with prompt and drastic policies of social distancing. The country is worldwide known with many creative communication campaigns which government, companies & people join hands to make it go viral, such as "Ghen Co-Vy" song & dance, rice ATM, 0 dong supermarket.
COVID-19 Search Page on Coc Coc Browser with 250,000 queries daily
As the progress of the COVID-19 epidemic was getting more complicated in some countries, the amount of traffic in searching for COVID-19 related keywords increased dramatically. However, that facilitated the dissemination of false information, which mainly mentioned the number of COVID-19 positive patients, as well as the methods to prevent the disease. Before the situation of fake news quickly spread on the Internet, Coc Coc launched an updated information page of COVID-19 based on official sources on the Coc Coc search engine on February 10 to provide exact information for users to follow. Coc Coc is one of the first Vietnamese technology companies to develop a COVID-19 information page with such fast access speed and updated information. Users only need to type keywords related to Covid-19 such as "corona virus", "coronavirus", "nCoV", "corona virus", "2019-nCoV", " COVID-19", "sars-cov-2" on Coc Coc browser (with 24M users) or accessing to the link, a complete news page of the COVID-19 pandemic developments will appear immediately. All necessary information of the disease such as symptoms, prevention methods, recommendations of the Ministry of Health are continually updated in the most concise and intuitive way. Users can look for information from both desktop and mobile, and easily share it with friends and relatives. After launching the news page, Coc Coc has recorded 250 thousand visits daily. And, Coc Coc has become the most popular COVID-19 news one in Vietnam and received a lot of requests from the overseas Vietnamese community to publish it in English version.
Communication to promote social distancing
Besides, Coc Coc also applies the chatbot of COVID-19 on their fanpage. When users directly send questions to Coc Coc’s fanpage, Coc Coc will have access to the information and give back the most accurate answers.
For users on Coc Coc’s mobile platform, Coc Coc immediately updates daily news about COVID-19, epidemic prevention information and government announcements via push notification.
After the social distancing instruction of the government, Coc Coc rapidly changed its Doodle so as to enthusiastically respond to the campaign "Staying at home is happy". Especially, Coc Coc actively spread the message on the browser’s new tab page with more than 20 million views per day, in order to raise public awareness of the importance of keeping themselves and society safe.
Support package for COVID-19 affected clients
During a period of social distancing, Vietnam also encouraged businesses to offer assistance programs for people such as online payment, online work, and other online forms.With several suitable features for users working or learning online, Coc Coc tried their best to optimize those features to users for a better experience. In addition to the existing features, Coc Coc also released new features to meet entertainment demands such as Coc Coc Music, Coc Coc Game.
At this time, Coc Coc is also implementing plans to provide advertising support packages so as to accompany businesses that are badly affected by the disease.
About Coc Coc:
Coc Coc is a Vietnamese browser, which was developed on Chromium open-source platform – a platform popularly used by other well-known web browsers such as Google Chrome and Opera. Overtaking IE, Firefox, Safari, Coc Coc has grown to be the second most popular web browser in Vietnam with nearly 18.4% market share of browsers by access and 5.8% that of search engines. In 2019, Coc Coc cooperated with Yandex, one of Europe’s largest internet companies, to launch the personalize newsfeed on Coc Coc Newtab that delivered remarkable growth in users and revenue.
Photo – https://photos.prnasia.com/prnh/20200515/2805196-1?lang=0