Markus Castro
InLife, the Philippines’ first and largest Filipino life insurer, has earned two major recognitions at the Insurance Asia Awards in Singapore, underscoring its continued efforts to innovate, improve customer experiences, and build a stronger financial future for Filipinos.
The company was named Domestic Life Insurer of the Year – Philippines for the 10th time and also received the Brand Transformation – Philippines award. Together, the honors recognize both InLife’s business performance and its successful evolution as a modern Filipino brand.
The awards also come as InLife marks more than 115 years of serving Filipinos, demonstrating how the company continues to evolve while staying rooted in its long-standing mission of helping people achieve greater financial security.
Recognizing Strong Business Performance
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The Domestic Life Insurer of the Year – Philippines award recognizes InLife’s achievements across several areas, including digital transformation, corporate governance, sustainable growth, distribution expansion, and customer-focused innovation.
One of the company’s key initiatives has been its continued investment in digital technology. InLife has transformed its data into AI-ready assets and introduced automation across its operations. As a result, policy issuance time has been significantly reduced—from three to five days to as little as five minutes through its auto-issuance system.
For customers, the change means a faster and more convenient insurance experience, particularly at a time when digital services have become an increasingly important part of everyday life.
InLife has also strengthened its governance and risk management practices. The company earned four Golden Arrow Awards and was recognized as the highest-ranked life insurer in the ASEAN Corporate Governance Scorecard.
Growing Through Partnerships and Innovation
Beyond digital transformation, InLife has continued to deliver strong business results.
The company recorded a 16 percent increase in New Business Annualized Premium Equivalent, exceeding the industry average. Its bancassurance partnership with UnionBank also posted its strongest performance since the partnership began in 2017, recording 51 percent year-on-year growth.
These results reflect InLife’s efforts to expand its reach and make insurance and financial solutions more accessible to more Filipinos.
The company has also been developing products designed to address some of the country’s changing financial needs, particularly retirement planning.
Through initiatives such as the Retirement Readiness Index and Retire Assure, InLife is helping Filipinos better understand and prepare for retirement. Retire Assure is positioned as the country’s first true retirement plan offering monthly pension benefits from ages 60 to 100.
InLife has likewise expanded its employee benefits business through the acquisition of InLife Benefits, formerly Generali Philippines.
A More Modern Filipino Brand
The second Insurance Asia Awards recognition, Brand Transformation – Philippines, highlights another important chapter in InLife’s evolution.
In 2025, the company introduced its “Love In Life” brand philosophy, built around themes of love, belonging, and empowerment. The new direction aimed to make InLife more modern and relatable while continuing to honor the company’s deep Filipino heritage.
The transformation was introduced across multiple touchpoints, including InLife’s digital platforms, customer communications, products, offices, and engagement programs for employees and financial advisors.
Rather than being limited to a new visual identity, the transformation sought to create a more consistent experience for the people who interact with the brand.
The “Love In Life” campaign positioned InLife as a trusted partner that supports Filipinos through different stages of their lives. The message reached a wider audience through social media, radio, out-of-home advertising, and traditional media.
Staying True to Its Purpose
For InLife Executive Chairperson Nina D. Aguas, the two awards reflect different but equally important aspects of the company’s journey.
“These two awards represent the best of who we are as an organization. One recognizes our ability to deliver meaningful business results through innovation, sound governance, and customer-focused solutions. The other affirms that our brand continues to resonate with Filipinos because it reflects our purpose and our promise of A Lifetime for Good,” Aguas said.
She added that the company will continue to focus on innovation, customer needs, and trust as it moves into its next chapter.
“As we move forward, we will continue to innovate with discipline, listen more closely to the evolving needs of our customers, and strengthen the trust that generations of Filipinos have placed on InLife. These recognitions inspire us to keep raising the bar so we can create greater value for our policyholders, financial advisors, employees, partners, and the communities we serve,” she said.
Building a Lifetime of Financial Security
With more than 115 years of history, InLife remains focused on helping Filipinos build stronger financial futures through insurance, health, retirement, and wealth solutions.
Its latest awards highlight how the company is balancing that long heritage with a more digital, customer-focused, and contemporary approach.
For a brand that has been part of Filipino lives for generations, the challenge is not simply to preserve its legacy but to remain relevant as Filipinos’ needs continue to change. Through technology, new financial solutions, stronger partnerships, and its “Love In Life” philosophy, InLife is positioning itself to do exactly that.
At the heart of its transformation remains the company’s purpose: A Lifetime for Good—a commitment to creating lasting value for its customers, employees, financial advisors, partners, and communities.
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