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AIA’s K-Pop Together, Give Together Concert Draws Nearly 7,000 Guests to Korea

AIA KPop

by Markus Castro November 6, 2026, 11:36 pm 162 Views

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AIA Brings Nearly 7,000 Guests to an Exclusive K-Pop Concert in South Korea

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Nearly 7,000 customers, distributors, employees, and business partners from across Asia gathered in Goyang, South Korea, for an exclusive K-Pop concert that celebrated Korean culture, music, and community.

Held on October 24, 2026, the “K-Pop Together, Give Together” concert brought together participants from South Korea, the Philippines, Malaysia, and Singapore for AIA’s first-ever cross-market event of its kind. More than 300 Filipino customers, agents, and partners traveled to South Korea to experience the celebration.

The star-studded concert featured performances from some of K-Pop’s biggest names, including PSY, J.Y. Park, ITZY, CHUNG HA, and JINUSEAN. Korean broadcaster Jae Min Park and Girls’ Generation member Tiffany Young hosted the event, which transformed the venue into a vibrant celebration of music and shared experiences.

Beyond entertainment, the regional gathering highlighted AIA’s commitment to helping people live Healthier, Longer, Better Lives by bringing communities together through memorable experiences that go beyond traditional customer engagement.

The event also supported AIA One Billion, the company’s initiative to inspire one billion people across Asia to live healthier lives by 2030.

Celebrating Korean Culture Through K-Pop

The concert offered guests more than an evening of live music. Through immersive cultural activities, attendees experienced different aspects of South Korea’s lifestyle, beauty, and traditions.

The K-Experience featured several activities, including K-Beauty color analysis, where guests discovered their personal color seasons. Participants also learned how their names are written in Hangul, Korea’s writing system.

Exclusive AIA light sticks added to the concert atmosphere and gave guests a special keepsake from the experience.

For many Filipino participants, the event also marked an opportunity to visit South Korea and experience the country’s internationally celebrated entertainment culture.

“This is my first time in Korea, and I’m still overwhelmed with gratitude. Beyond the concert itself, what made this experience memorable was feeling genuinely appreciated and cared for as a customer. It’s something I’ll never forget,” said AIA Philippines customer Esperanza Salvador.

Memorable Experiences for Filipino Customers

The concert brought together customers, agents, and partners who shared their experiences with AIA and its health and wellness initiatives.

For Manilyn Cabilin, a BPI AIA customer and long-time AIA Vitality member, the experience became even more meaningful when her fiancé also joined the celebration.

She shared how encouraging him to become an AIA Vitality member eventually led to an unforgettable K-Pop experience, highlighting the connection between healthier lifestyle choices and rewarding experiences.

AIA Life Planner Elizabeth Tuanquin also shared a personal highlight from the event. As a financial and insurance professional who helps families prepare for life’s uncertainties, she appreciated the opportunity to celebrate with customers and share the experience with her daughter.

One of the most memorable moments was watching her daughter meet ITZY, an experience that brought tears of joy and reinforced the importance of creating meaningful memories with loved ones.

A Celebration That Gives Back

The concert also carried a charitable purpose, reflecting AIA’s commitment to community development and social responsibility.

As part of its regional giving initiative, participating markets partnered with local charitable organizations to support communities across Asia.

In the Philippines, AIA Philippines selected Kythe Foundation, which supports children with chronic illnesses and their families.

The initiative demonstrated how entertainment and shared experiences can create opportunities to support meaningful causes while strengthening relationships among customers, employees, and business partners.

Melita Teo, President and Chief Executive Officer of AIA Philippines, said the regional gathering demonstrated how people from different cultures and backgrounds could connect through a shared commitment to healthier living.

She emphasized that bringing customers, agents, and partners together on a world-class stage strengthened relationships and showed how meaningful experiences can inspire positive change.

Ji-Ye Hwang, Chief Marketing Officer of AIA Korea, also highlighted the opportunity to welcome guests from across Asia and showcase South Korea’s culture and hospitality.

The event reflected how music, culture, and shared experiences can unite people across borders, languages, and backgrounds.

Through the “K-Pop Together, Give Together” concert, AIA combined entertainment, cultural discovery, and community giving in one regional celebration, reinforcing its commitment to healthier lives and stronger communities across Asia.

About AIA Philippines

AIA Philippines, formerly known as AIA Philam Life and popularly recognized as Philam Life, was established on June 21, 1947. The company provides life protection, health insurance, savings, education, retirement, investment, and other financial solutions.

It also offers bancassurance services through BPI AIA Life Assurance Corporation and is a member of AIA Group Limited, a leading pan-Asian life insurance group.

About AIA Group

AIA Group Limited is the largest independent, publicly listed pan-Asian life insurance group, operating across 18 markets in Asia-Pacific.

Established in Shanghai in 1919, AIA provides life insurance, accident and health insurance, savings plans, employee benefits, and pension services. The company serves millions of individual policyholders and group insurance members across the region.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited.

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