EUROVISION CHAMP DISSECTS THE COLORFUL ABSURDITY OF FOOD CULTURE IN NEW MUSIC VIDEO
NEW YORK, March 5, 2020 /PRNewswire/ — Last month, Netta dropped her newest single, “Ricki Lake” (via S-Curve Records/BMG), continuing the Israeli artist/composer/songwriter’s exciting journey of making some of today’s most experimentally brilliant pop music. Her brash but lovable personality is front & center on this song, which is ripe with a self-empowered spirit, a sense of humor, and an infectious beat.
After winning the Eurovision Song Contest in 2018 with her Spotify chart-topping song “Toy“, Netta has continued to turn heads with her electrifying visuals, genre-breaking quirk pop, infectious charisma, glass-shattering vocal prowess, and looping ingenuity. 2019 saw Netta on international stages and in unique situations including catwalks at leading fashion events and a stroll with Prince William during his visit to Israel. Her music and videos continue to gain popularity, notching over 600 million global streams to date.
The video for “Ricki Lake“ (over 2.1 million views on YouTube to date), which is a highly irreverent, junk food-laden, absurdist look at commercialism, serves as Netta’s fascinating love letter to American culture.
“I used to watch the ‘Ricki Lake Show’ obsessively when I was a teenager, and I was fascinated by all the colorful characters she featured in her show. It was a glimpse into the ultimate America at its best and worst. Like Ricki’s guests, we’re all seeking guidance, quick solutions and simple life hacks that would make us happy and would take away the sadness. A new jacket, a new nose, a happy meal or cellulite reduction,” said Netta about the inspiration for both the video and song.
As Netta noted, “‘Ricki Lake’, the song and the person, is about being a happy individual, listening to your gut instead of society’s rules, and dancing to your own drum. Ricki Lake for me was always how the misfit became America’s sweetheart, and this song and video are my cheesy, messy and greasy homage to her.”
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For more information on Netta, please contact
Josh Page ([email protected]) and Alena Joyiens ([email protected])
at Shore Fire Media.
Video – https://www.youtube.com/watch?v=ieah4V3gOCw
Photo – https://mma.prnewswire.com/media/1099443/Netta_Ricki_Lake_Art.jpg