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K-Pop Girl Group TWICE Becomes New Endorsers for Bench

Along with other celebrities, all nine members of the group have become the brand’s “Global Benchsetters.”

  • TWICE is a Korean girl group that consists of nine members and they are the ones behind famous songs such as “Cheer Up” and “Fancy”
  • In a Tweet from Bench’s account, they showed that they have been chosen as “Global Benchsetters”
  • They have been chosen alongside other Asian celebrities to endorse the famous clothing brand

Korean pop music, or K-pop, has a very strong presence in the country. From its boom a few years back, artists may have come and go, but there are still new faces and new songs coming from South Korea that are still being followed. Quite recently, Momoland has been trending, but there are other groups that are just as famous, and one of the groups is TWICE.

TWICE for Bench
Left to right, back to front: Sana, Dahyun, Chaeyoung, Tzuyu, Nayeon, Momo, Jihyo, Jeongyeon and Mina. Image credit:

TWICE was formed back in 2015 through a reality show called Sixteen. They are under JYP Entertainment, which also handled other famous groups like 2PM and Itzy. The group consists of nine members: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, and Tzuyu. The name TWICE was thought of by JYP Entertainment’s founder Park Jin Young, where he said the group “will touch people’s hearts twice; First through the ears, and then through the eyes.”

The group became famous back in 2016 through their song “Cheer Up,” and since then have been making new hits every time. They have also visited the Philippines and had a major concert back in June 2019.

#TWICEforBench is being used for Tweets regarding this endorsement from the famous K-pop girl group.

Just recently, Bench, a local clothing brand, has made an announcement that they have TWICE as the entire group become their “Global Benchsetters.” Through a Tweet from their account, a video showed the group announcing this and that to expect more things.

TWICE for Bench
Image credit: @benchtm/Twitter

Along EDSA, near the Guadalupe Bridge, where Bench usually posts their billboards, a new billboard was put up showing three members of TWICE, Dahyun, Jihyo and Chaeyoung, with the tagline, “TWICE For Bench.” Rumors are now circulating, where ONCE, which is the official nickname given to TWICE fans, are now speculating that the group may visit the country once again in the near future.

TWICE for Bench
Latest Bench billboard featuring three members from TWICE. Image credit: @OhyoOKShoppePH/Twitter

Bench has also asked other celebrities to become their Global Benchsetters, including Ji Chang Wook, Park Seo Joon, and Noah Centineo from Netflix’s To All the Boys I’ve Loved Before.


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Also read: Momoland to Have Two Members Leave the Group




Written by Drew Tetangco

An anime lover and an avid toy collector. He transforms into a wordsmith by night.

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